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SAP

www.sap.com
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SAP Overview

SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. Our machine learning, IoT, and advanced analytics technologies help customers to run as intelligent enterprises. Our end-to-end suite of applications and services helps our customers to optimize and transform their businesses.

Company Snapshot

  • Cloud Revenue (as of 12/31/2022):$3.7B
  • Cloud Services:SaaS,PaaS
  • CEO:Christian Klein
  • View Cloud Wars Analysis
  • View SAP Report

Interested in SAP?

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Cloud Wars

SAP Expands Big Advantage It Has Over Oracle, Salesforce, Workday

SAP is now offering another powerful go-to-market engine aimed at what customers want most - ease in deploying and optimizing enterprise apps in the cloud.
Cloud Wars Minute

SAP Extends Big Go-to-Market Advantage

In addition to its RISE with SAP program, the company is extending similar offerings to mid-sized and smaller companies, through a new program called GROW.
Data Modernization

How SAP Datasphere Helps Businesses Use Data as a Competitive Weapon

SAP’s new product, the SAP Datasphere, is a business data fabric architecture that provides data federation, data lakes, and data warehouses while preserving context.
Cloud Wars

SAP Ultimate Transformation: Iconic Chairman Hasso Plattner to Step Down

Bob Evans shares how SAP is taking on the ultimate transformation, after Hasso Plattner, Founder and Chairman, steps down from the company.
Cloud Wars

SAP Meets 'Benjamin Button': Turns 51 But Keeps Getting Younger

SAP is turning 51 but Bob Evans says it is becoming a youthful unicorn with the help of its experience centers, fashion initiatives, and superb customer focus.
Cloud Wars Minute

How SAP Channels 'Benjamin Button'

Bob Evans details the ways in which SAP is acting younger through new modes of innovation and experience cultivation, representing Benjamin Button.
Cloud Wars

SAP vs. Oracle: SAP to Fuel Hypergrowth of Cloud ERP via Qualtrics Sale

Bob Evans says SAP's decision to sell its stake in Qualtrics will allow the company to fund the growth of its S/4HANA Cloud ERP business, which is facing intense competition from Oracle.
Cloud Wars Minute

SAP Cloud ERP War Chest: Qualtrics

Bob Evans explains SAP's plans to sell its share in Qualtrics, which would better position the company to be a leader in the cloud ERP space.
Cloud Wars

How SAP Helps SMEs — the Next Walmarts and Porsches — Build Apps to Scale Up

In this CEO Outlook moment, SAP CEO Christian Klein teases an upcoming announcement that targets small- and mid-sized companies.
Cloud Wars

How SAP and BMW Created the Catena-X Open Data Ecosystem for the Automotive Industry

In this CEO Outlook Series moment, SAP's chief executive talks about how the company collaborates with its partners in the automotive industry.
Cloud Wars

SAP CEO Christian Klein: Extraordinary Transformations for Customers — and for SAP

Bob Evans recaps his CEO Outlook interview with SAP's chief executive, who led a corporate transformation that should be a primary business-school case study for the next decade.
Cloud Wars

How SAP Helps CEOs Drive Digital Transformation Forward

SAP CEO Christian Klein explains how the company helps minimize supply chain disruptions while prioritizing process automation.
Cloud Wars Minute

SAP's Christian Klein: Cloud Wars CEO Outlook 2023

Bob Evans offers highlights from his one-on-one CEO Outlook conversation with SAP chief executive Christian Klein.
Cloud Wars

Cloud Wars CEO Outlook 2023 With SAP CEO Christian Klein

SAP CEO Christian Klein opens up in this discussion with Bob Evans about how SAP supports customers' digital transformation and industry-specific requirements.
Cloud Wars Minute

SAP Blockbuster: Q4 and Full Year!

Bob Evans reviews SAP's Q4 earnings, which indicates that cloud revenue accounts for 40% of the company's total revenue.
Cloud Wars

The New SAP Crushes Q4: Cloud ERP Soars 101%, Cloud Now 40% of Total Revenue

SAP's Q4 results show that the company's cloud business now accounts for 40% of total revenue, writes Bob Evans.
Cloud Wars

Why SAP Prioritizes Edge Technology for Public Sector Infrastructure Management

In this Cloud Wars Expo Moment, SAP's Don Ingle describes how and why edge technology is embedded into the company's HANA business technology platform.
Cloud Wars

SAP Exec Julia White: Prioritize Digital or Face Unhappy Consequences

Bob Evans spotlights an inspiring LinkedIn post by SAP exec Julia White on navigating economic uncertainty.
Cloud Wars Minute

SAP's Julia White: The Digital Imperative

In a recent LinkedIn video, the SAP Chief Marketing and Solutions Officer discussed why establishing strong digital capabilities is essential in the face of economic headwinds.
Cloud Wars

How Customers Are Using 'Rise With SAP' To Drive Business Innovation

In her opening keynote given at Cloud Wars Expo 2022, Julia White, Chief Marketing Solutions Officer for SAP, details their strategies for cloud migration, growth, sustainability, ERPs, and supply chains.
Cloud Wars

How to Motivate the Public Sector to Adopt Cloud Technology

SAP's Chris Atkins and Don Ingle describe bringing cloud technology to the public sector and the challenges faced such as reluctance to adopt best practices, risk, security, cost and making IT a business partner.
Cloud Wars

How 5 Financial Services Companies Use Industry Cloud to Innovate

Bank and insurance execs explain how they are consolidating systems, pivoting to embrace new priorities, and using multi-cloud technology.
Cloud Wars

How Customer Experiences are Accelerated with SAP's Retail Platform

Matt Laukaitis, EVP and Global GM of Consumer Industries, SAP, and Chris Couch, Vice President of SAP Solutions, Applexus Technologies, discuss SAP's platform for intelligent retail in this Industry Cloud Battleground session.
Cloud Wars

How Manufacturing Customers Can Make Real-Time Decisions

SAP's Sayan Bose and TeamViewer's Percy Stocker describe how SAP's cloud for manufacturing utilizes data to optimize business processes.
Cloud Wars

How SAP Gains Citizen/Public Trust

In this Cloud Wars Expo Industry Cloud Battleground moment, SAP's Don Ingle explains how the company prioritizes the citizen experience to gain the trust of public citizens.
Cloud Wars Minute

Snowflake CEO Frank Slootman: FOMO in the Data Cloud!

Snowflake's CEO Frank Slootman has said that fear of missing out (FOMO) has broken out in the data cloud — a quote that illuminates what many companies feel today, says Bob in this episode.
Cloud Wars

SAP Exec on Why the Public Sector Needs Cross-Industry Collaboration

In this Cloud Wars Expo moment, SAP's Don Ingle says that in order for a public sector organization to be able to move the world forward in “really tumultuous times,” it will need to work across sectors beyond the government.
Cloud Wars Minute

SAP's Revenge Boots Salesforce as #1 Apps Vendor

In this episode, Bob runs through SAP's Q3 earnings, which indicates that it is growing at a much quicker rate than Salesforce and may well hold the top seat for some time.
Cloud Wars

How SAP Secures the Retail Industry to Deliver a Trusted Experience

In this Cloud Wars Expo Moment, Matt Laukaitis defines how SAP helps retailers hold the trust of the consumer through a secure experience.
Cloud Wars

How SAP Quickly Delivers Its Retail Cloud Suite Solutions to Customers

In this Industry Cloud Battleground Moment from Cloud Wars Expo, Chris Couch, VP SAP Solutions, shares how the company helped Ingles Market speed up its vaccine appointment scheduling in a matter of weeks.
Cloud Wars

SAP Helps Apple Slash Innovation Cycles by 40%

Bob explains how the two companies sped up application development with SAP's Business Technology Platform (BTP).
Cloud Wars

The New SAP: Helping Business Users Become Low-Code Builders

The release of SAP Build — a solution the company says will “unleash” great new capabilities, value, and innovation for customers — is the latest example of its transformation into a cloud-first company after about 45 years of being focused on its massive installed base of on-premises...
Cloud Wars Minute

The New SAP: Low-Code Business Users

In this episode, Bob Evans discusses SAP's sweeping transition to the cloud, exemplified by its release of the SAP Build suite of low-code tools for business users.
Cloud Wars

SAP Expecting 'Largest Q4 on Record': CEO Christian Klein

During the Q3 earnings call last month, Klein said: “We feel very positive about the resilience we have built into our future business” and noted that predictable revenue now accounts for 80% of SAP’s total.
Cloud Wars Minute

SAP Expects 'Largest Q4' Ever!

In this episode, Bob explains how despite the macro-challenges the company is facing, it continues to see strong demand across all of its lines of business and cloud products — particularly, the SaaS portfolio.
Cloud Wars

How the SAP Platform for Intelligent Retail Supports Its Customers

In this Cloud Wars Expo Industry Cloud Battleground Moment, EVP Matt Laukaitis explains how SAP's retail cloud solutions help retailers deliver on promises to customers.
Cloud Wars

SAP VP on How Digitalization Helps Accelerate Supply Chain and Business Operations

In this Cloud Wars Expo Moment, Robert Merlo shares how SAP applications helped a mining company save money through better employee management
Cloud Wars

How SAP Provides Standard and Custom Cloud ERPs to Meet Individual Business Needs

In this Cloud Wars Expo Moment, Si-Mohammed Said talks about SAP's Cloud ERP solutions, which offer standardization in non-differentiated markets, but can also tailor to individual business needs.
Cloud Wars

SAP VP on How Digitized Businesses Can Thrive During Supply Chain Uncertainty

In this Cloud Wars Expo Moment, Robert Merlo explains how SAP integrated business planning enables companies to better handle the every-changing supply and demand.
Cloud Wars

SAP VP on How the Supply Chain Can Be a Vulnerability for Manufacturing Companies

In this Cloud Wars Expo Moment, Robert Merlo explains how inventory shortages set off a domino effect of slowdowns across the highly-networked and complex supply chain.
Cloud Wars

How SAP Expands ERP Scope in the Cloud

In this Cloud Wars Expo Moment, excerpted from the "Cloud ERP Migration 101" education session, Si Mo-Hammed Said breaks down SAP's ERP technology.
Cloud Wars

How SAP's Partner-First Approach Maximizes Industry Outcomes

In this Cloud Wars Expo Moment, SAP's Si Mohammed-Said talks about a why prioritizing partners helps bring domain expertise and experience to cloud solutions in the financial services and retail industries.
Cloud Wars

How SAP’s Cloud for Sustainable Enterprises Helps Reduce Emissions

In this Cloud Wars Expo Moment, Julia White explains the SAP Cloud for Sustainable Enterprises and how it's aiding Palmolive (among others) to eliminate single-use plastics from their toothpaste tube production process.
Cloud Wars

How Applexus and SAP Retail Cloud Co-Creation Tackles Supply Chain, Sustainability

In this Cloud Wars Expo News Desk interview, SAP's Matt Laukatis and Applexus' Chris Couch discuss working together to address current upheavals, challenges, and transformations in the retail industry.
Cloud Wars

How SAP Delivers Purpose-Built Solutions With Its Financial Services Cloud

In this News Desk interview, SAP Global Head of Insurance Toni Tomic, GVP Falk Rieker, and SAP Fioneer President Mitch Bouchard discuss innovations specific to the finance sector.
Cloud Wars

SAP's Sayan Bose on Creating Secure and Sustainable Cloud Manufacturing Solutions

In this Cloud Wars News Desk interview, SAP's Global VP of Industrial Manufacturing Industries discusses securing data in the cloud, creating industry-specific technologies, and sustainable supply chains.
Cloud Wars

RISE With SAP Hits "Sweet Spot," Says Exec Julia White

In this Cloud Wars Expo keynote Moment, SAP's Chief Marketing Solutions Officer explains how the company saw 2,000 customers move to the cloud with its RISE offerings
Cloud Wars

SAP’s Julia White Shares the Unlearning Journey From On-Premises to the Cloud

In this Cloud Wars Expo Moment, SAP Chief Marketing and Solutions Officer Julia White kicks off her keynote by addressing challenges that businesses often face as they adopt cloud infrastructure.
Cloud Wars

SAP's Julia White on Creating Intelligent, Sustainable Enterprises

In this Cloud Wars Expo News Desk chat, Aaron and White discuss the SAP shift to sustainability, client-specific cloud solutions, and allyship.
Cloud Wars

How Verusen's AI Brings Order to Materials Management and Supply Chains

Using NLP and other artificial intelligence technology, the tech startup helps make disparate elements of supply chains run more smoothly.

Featured Content

Cloud Reporting

SAP Cloud Wars Top 10 Report

Recent Articles


  • SAP Expands Big Advantage It Has Over Oracle, Salesforce, Workday
  • SAP Extends Big Go-to-Market Advantage
  • How SAP Datasphere Helps Businesses Use Data as a Competitive Weapon

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SAP

Founded in 1972, SAP created the enterprise-applications business to help big corporations automate processes across finance, supply chain, HR and more. Today, with 440,000 customers across the globe, SAP is aggressively shifting its business model to the cloud. This rapid and at times disruptive evolution has been triggered both by SAP’s desire to lead its customers and partners into the cloud and by ferocious competition from rivals eager to grab chunks of SAP’s huge market share. Through a range of aggressive recent acquisitions plus and equally aggressive internal development, SAP has become one of the industry’s largest providers of cloud applications, and sits at #5 on the Cloud Wars Top 10. With longtime CEO Bill McDermott stepping down at the end of 2019 to take over at the much smaller but high-potential ServiceNow, newly named co-CEOs Christian Klein and Jennifer Morgan are committed to making customer success an even bigger objective for SAP in 2020 and beyond.

SAP’s cloud services

SAP has a sets of both SaaS applications and PaaS services for its HANA database and platform. In the past couple of years, SAP has largely pulled out of IaaS while forging strategic ties with the leading hyperscalers: Microsoft, AWS, and Google Cloud. Among SAP’s SaaS services are procurement, analytics, CRM, supply chain, HR and financial management. Its PaaS services are organized in 6 categories: Integration Suite, Enterprise Extensions, Intelligent Business Process Management (BPM), Data-Driven Insights, Digital Experience and Platform Foundation.

Why SAP has earned a spot in the Cloud Wars Top 10

SAP’s applications touch a massive percentage of the global GDP on a daily basis. The company’s moving aggressively to help all of its customers move to the cloud in the way and on the timetable that each prefers. Through aggressive development approach, great leadership, and excellent relationships with its customers, it is helping drive global cloud innovation on a massive scale.
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