SAP Overview
SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. Our machine learning, IoT, and advanced analytics technologies help customers to run as intelligent enterprises. Our end-to-end suite of applications and services helps our customers to optimize and transform their businesses.Company Snapshot
- Cloud Revenue (as of 12/31/2022):$3.7B
- Cloud Services:SaaS,PaaS
- CEO:Christian Klein

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Cloud Wars
SAP is now offering another powerful go-to-market engine aimed at what customers want most - ease in deploying and optimizing enterprise apps in the cloud.
Cloud Wars Minute
In addition to its RISE with SAP program, the company is extending similar offerings to mid-sized and smaller companies, through a new program called GROW.
Data Modernization
SAP’s new product, the SAP Datasphere, is a business data fabric architecture that provides data federation, data lakes, and data warehouses while preserving context.
Cloud Wars
Bob Evans shares how SAP is taking on the ultimate transformation, after Hasso Plattner, Founder and Chairman, steps down from the company.
Cloud Wars
SAP is turning 51 but Bob Evans says it is becoming a youthful unicorn with the help of its experience centers, fashion initiatives, and superb customer focus.
Cloud Wars Minute
Bob Evans details the ways in which SAP is acting younger through new modes of innovation and experience cultivation, representing Benjamin Button.
Cloud Wars
Bob Evans says SAP's decision to sell its stake in Qualtrics will allow the company to fund the growth of its S/4HANA Cloud ERP business, which is facing intense competition from Oracle.
Cloud Wars Minute
Bob Evans explains SAP's plans to sell its share in Qualtrics, which would better position the company to be a leader in the cloud ERP space.
Cloud Wars
In this CEO Outlook moment, SAP CEO Christian Klein teases an upcoming announcement that targets small- and mid-sized companies.
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In this CEO Outlook Series moment, SAP's chief executive talks about how the company collaborates with its partners in the automotive industry.
Cloud Wars
Bob Evans recaps his CEO Outlook interview with SAP's chief executive, who led a corporate transformation that should be a primary business-school case study for the next decade.
Cloud Wars
SAP CEO Christian Klein explains how the company helps minimize supply chain disruptions while prioritizing process automation.
Cloud Wars Minute
Bob Evans offers highlights from his one-on-one CEO Outlook conversation with SAP chief executive Christian Klein.
Cloud Wars
SAP CEO Christian Klein opens up in this discussion with Bob Evans about how SAP supports customers' digital transformation and industry-specific requirements.
Cloud Wars Minute
Bob Evans reviews SAP's Q4 earnings, which indicates that cloud revenue accounts for 40% of the company's total revenue.
Cloud Wars
SAP's Q4 results show that the company's cloud business now accounts for 40% of total revenue, writes Bob Evans.
Cloud Wars
In this Cloud Wars Expo Moment, SAP's Don Ingle describes how and why edge technology is embedded into the company's HANA business technology platform.
Cloud Wars
Bob Evans spotlights an inspiring LinkedIn post by SAP exec Julia White on navigating economic uncertainty.
Cloud Wars Minute
In a recent LinkedIn video, the SAP Chief Marketing and Solutions Officer discussed why establishing strong digital capabilities is essential in the face of economic headwinds.
Cloud Wars
In her opening keynote given at Cloud Wars Expo 2022, Julia White, Chief Marketing Solutions Officer for SAP, details their strategies for cloud migration, growth, sustainability, ERPs, and supply chains.
Cloud Wars
SAP's Chris Atkins and Don Ingle describe bringing cloud technology to the public sector and the challenges faced such as reluctance to adopt best practices, risk, security, cost and making IT a business partner.
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Bank and insurance execs explain how they are consolidating systems, pivoting to embrace new priorities, and using multi-cloud technology.
Cloud Wars
Matt Laukaitis, EVP and Global GM of Consumer Industries, SAP, and Chris Couch, Vice President of SAP Solutions, Applexus Technologies, discuss SAP's platform for intelligent retail in this Industry Cloud Battleground session.
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SAP's Sayan Bose and TeamViewer's Percy Stocker describe how SAP's cloud for manufacturing utilizes data to optimize business processes.
Cloud Wars
In this Cloud Wars Expo Industry Cloud Battleground moment, SAP's Don Ingle explains how the company prioritizes the citizen experience to gain the trust of public citizens.
Cloud Wars Minute
Snowflake's CEO Frank Slootman has said that fear of missing out (FOMO) has broken out in the data cloud — a quote that illuminates what many companies feel today, says Bob in this episode.
Cloud Wars
In this Cloud Wars Expo moment, SAP's Don Ingle says that in order for a public sector organization to be able to move the world forward in “really tumultuous times,” it will need to work across sectors beyond the government.
Cloud Wars Minute
In this episode, Bob runs through SAP's Q3 earnings, which indicates that it is growing at a much quicker rate than Salesforce and may well hold the top seat for some time.
Cloud Wars
In this Cloud Wars Expo Moment, Matt Laukaitis defines how SAP helps retailers hold the trust of the consumer through a secure experience.
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In this Industry Cloud Battleground Moment from Cloud Wars Expo, Chris Couch, VP SAP Solutions, shares how the company helped Ingles Market speed up its vaccine appointment scheduling in a matter of weeks.
Cloud Wars
Bob explains how the two companies sped up application development with SAP's Business Technology Platform (BTP).
Cloud Wars
The release of SAP Build — a solution the company says will “unleash” great new capabilities, value, and innovation for customers — is the latest example of its transformation into a cloud-first company after about 45 years of being focused on its massive installed base of on-premises...
Cloud Wars Minute
In this episode, Bob Evans discusses SAP's sweeping transition to the cloud, exemplified by its release of the SAP Build suite of low-code tools for business users.
Cloud Wars
During the Q3 earnings call last month, Klein said: “We feel very positive about the resilience we have built into our future business” and noted that predictable revenue now accounts for 80% of SAP’s total.
Cloud Wars Minute
In this episode, Bob explains how despite the macro-challenges the company is facing, it continues to see strong demand across all of its lines of business and cloud products — particularly, the SaaS portfolio.
Cloud Wars
In this Cloud Wars Expo Industry Cloud Battleground Moment, EVP Matt Laukaitis explains how SAP's retail cloud solutions help retailers deliver on promises to customers.
Cloud Wars
In this Cloud Wars Expo Moment, Robert Merlo shares how SAP applications helped a mining company save money through better employee management
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In this Cloud Wars Expo Moment, Si-Mohammed Said talks about SAP's Cloud ERP solutions, which offer standardization in non-differentiated markets, but can also tailor to individual business needs.
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In this Cloud Wars Expo Moment, Robert Merlo explains how SAP integrated business planning enables companies to better handle the every-changing supply and demand.
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In this Cloud Wars Expo Moment, Robert Merlo explains how inventory shortages set off a domino effect of slowdowns across the highly-networked and complex supply chain.
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In this Cloud Wars Expo Moment, excerpted from the "Cloud ERP Migration 101" education session, Si Mo-Hammed Said breaks down SAP's ERP technology.
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In this Cloud Wars Expo Moment, SAP's Si Mohammed-Said talks about a why prioritizing partners helps bring domain expertise and experience to cloud solutions in the financial services and retail industries.
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In this Cloud Wars Expo Moment, Julia White explains the SAP Cloud for Sustainable Enterprises and how it's aiding Palmolive (among others) to eliminate single-use plastics from their toothpaste tube production process.
Cloud Wars
In this Cloud Wars Expo News Desk interview, SAP's Matt Laukatis and Applexus' Chris Couch discuss working together to address current upheavals, challenges, and transformations in the retail industry.
Cloud Wars
In this News Desk interview, SAP Global Head of Insurance Toni Tomic, GVP Falk Rieker, and SAP Fioneer President Mitch Bouchard discuss innovations specific to the finance sector.
Cloud Wars
In this Cloud Wars News Desk interview, SAP's Global VP of Industrial Manufacturing Industries discusses securing data in the cloud, creating industry-specific technologies, and sustainable supply chains.
Cloud Wars
In this Cloud Wars Expo keynote Moment, SAP's Chief Marketing Solutions Officer explains how the company saw 2,000 customers move to the cloud with its RISE offerings
Cloud Wars
In this Cloud Wars Expo Moment, SAP Chief Marketing and Solutions Officer Julia White kicks off her keynote by addressing challenges that businesses often face as they adopt cloud infrastructure.
Cloud Wars
In this Cloud Wars Expo News Desk chat, Aaron and White discuss the SAP shift to sustainability, client-specific cloud solutions, and allyship.
Cloud Wars
Using NLP and other artificial intelligence technology, the tech startup helps make disparate elements of supply chains run more smoothly.
