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Microsoft has certification paths for many technical job roles Each of these certifications consists of passing a series of exams to earn a certification.This session examines the fundamentals and role-based certifications for Dynamics 365 and Power Platform, and will help you with the preparation to take the relevants exams. Stefano Tempesta, a Microsoft Certified Trainer (MCT) will share his tips and tricks and materials for a more effective study, so you can jump-start your career and demonstrate your achievements through industry-recognized Microsoft certifications. 

As Google moved to a more human-based algorithm in 2018, meaning they rank based on how humans, not machines interact with content, marketers are challenged with developing keyword strategies that speak to buyer priorities versus product rankings. Yet most companies start with their products as the cornerstone for a keyword strategy. This paradigm has to shift if marketers are going to provide inbound marketing programs for their organizations that perform.

Are you confident that your sales & marketing efforts will continue to reliably fill your sales pipeline? In this webinar, you’ll learn the strategies and best practices to develop, build, implement and scale a marketing-driven sales pipeline development program, including how to:

Plan and scale marketing efforts to accelerate sales velocity top of funnel
Generate incremental sales from targeted customers at the bottom of the funnel
Reliably forecast quarterly revenue streams with more visibility

Does your organization still work in silos? Maybe the marketing department is busy generating leads, but sales says they are not qualified. Maybe the sales team is busy working leads that marketing has no knowledge of and is not supporting during a lengthy sales process. The biggest challenge to organizations today is understanding the shift in sales and marketing that buyer behaviour has created. With more and more of the buying process moving online in a self-serve way, organizations need to understand ho

This webinar is about how users can be more efficient and effective with their financial (G/L), sales (Customer, COGS, etc.), purchase (Locations, Periods, etc.) and inventory (quantities and amounts) reports. Analysis by Dimensions (AKA “Analysis Views”) are used in this demonstration. Importantly, only out-of-the-box tools are employed so that Users can accomplish their reporting goals without any development.​

Get valuable insight into what software and technology VARs, ISVs and other providers are doing with their marketing efforts. We will highlight findings from our 2020 Technology Marketing Benchmarks & Trends Survey and provide advice and tips to address your biggest marketing challenges. This session will look at a variety of marketing areas, including content development, customer advocacy, lead generation tactics, budgets and more.

Want to uplevel your email marketing game? Learn how to move beyond batch-and-blast email sends and into a full-scale email marketing strategy that delivers the right email content at the right moment. Email marketing can have a return on investment that’s as much as 122%, but only when used appropriately. In this presentation, we’ll discuss what types of automation make the most sense for B2B marketers as well as how to think through triggers, behaviors, and status changes that can be supported with automa

​Whether you’re an experienced marketer or just starting out in your career, you’ve heard about the importance of running successful campaigns, but what does that really mean? Sending an email? Running a webinar? Attending a tradeshow? Planning and executing all of these individual tactics can be good, but it’s not nearly as effective as a foundation of activities all working towards a common goal in one holistic marketing campaign. Join Haley Martin, Director of Marketing for AvidXchange, on Wednesday, January 9th at 2:00pm ET as she discusses the ins and outs of building a remarkable campaign. 
 
In this interactive 60 minute webinar, Haley will cover the following topics:
 
• Today’s definition of a marketing campaign
• Examples of some of the best B2B campaigns
• A step-by-step guide to create a campaign
• How to measure campaign performance
  
Bio
Haley Martin is a highly ambitious and performance-driven B2B marketing professional with an unapparelled work ethic. She takes pride in providing the best demand generation campaigns possible, while managing a team of A+ players. As the Director of Marketing for AvidXchange, her goals include generating demand for all areas of the business including new business, partner sales, and existing customers. 
 
She attended the University of South Florida where she graduated magna cum laude with a B.S. in Business Marketing and went on to receive her MBA from Gardner-Webb University with an emphasis in Marketing. #ChannelMarketingAllianceWebinar#Marketing
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You’ve Upgraded…What’s Changed?” If you’ve jumped a few versions or your post-upgrade training consisted of “Can I still do my old tasks?”; this session is for you! Join Abra Gilman, Amber Bell, and Shawn Dorward as they show you some of their favorite new and “not so new” features in GP. Including: Navigation Lists, SmartList Designer, PowerBI, Workflow, Doc Attach and more! Whether you are a GP User or GP Partner…come to this session to learn how you can revolutionize your GP System!

As Google moved to a more human-based algorithm in 2018, meaning they rank based on how humans, not machines interact with content, marketers are challenged with developing keyword strategies that speak to buyer priorities versus product rankings. Yet most companies start with their products as the cornerstone for a keyword strategy. This paradigm has to shift if marketers are going to provide inbound marketing programs for their organizations that perform.