In today’s special podcast edition of the AI Index Report, practitioner analyst Toni Witt is joined by Raj Datta, vice president, independent software vendor (ISV) partnerships and technology partnerships, IBM, and Savio Rodrigues, vice president, ecosystem engineering & developer advocacy, IBM. The three discuss the evolution of the IBM Partner Plus program and how AI and watsonx technologies inform innovative customer offerings.
AI-Driven Partner Growth
The Big Themes
- Introducing IBM Partner Plus: IBM’s new partner program, IBM Partner Plus, focuses on competitive incentives, insider access, education, and enhanced support and benefits for partners. The program aims to help partners leverage IBM’s AI technologies and embed them into their offerings.
- Partner wins: Krista Software was able to integrate watsonx technology to build Ask Krista, leading to automation that enabled processes that once took four hours to now take minutes, which added up to significant cost savings for Zimperium engineers. Other partners include SAP, which has embedded watsonx capabilities into its digital assistant SAP Start; Samsung; and Adobe.
- Education for partners: Partners are encouraged to take advantage of IBM’s education materials and badges, with a focus on upskilling in AI. There have been over 70,000 enrollments for these badges. IBM wants to incentivize partners to be as well educated as possible so they can drive growth.
The Big Quote: “If you think about the complexity of SAP application . . . when users are starting, or even if they’ve been using it for a while, finding answers — how-to answers or can-I answers —[is] not always that easy . . . we’ve dramatically simplified that. So, you can ask questions and get answers that might sit in multiple documents, but, you as an end user, you get a single answer in human, readable fashion.”
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