A good marketing automation technology tool is essential for any marketing department, but there is a clear difference between having a tool in place and executing your marketing initiatives. With the marketing automation software industry expected to reach over $16 billion in 2025, developing strategic marketing efforts will define the success of your brand and hitting sales goals.
In this episode, listen in as I chat with Natalie Jackson, self-proclaimed CRM and Marketing Automation geek and Marketing Director for emfluence, on brand confidence, the changing tides of email marketing strategies, defining customer journeys, and much more.
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