“Tinder on Customers” is the monthly Cloud Wars Live podcast series featuring Bonnie Tinder. Bonnie is the founder and CEO of Raven Intelligence, an independent B2B peer review site that amplifies the voice of the customer. She focuses on software customers, consulting partners, and software vendors and helps identify the best partners for their needs. In this episode, after attending Workday Rising, Bonnie and Bob discuss the importance of transparency when it comes to maintaining customer and partner relationships, especially with the rapid technological advancements of AI.
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Episode 33 | Transparency for Customer and Partner Relationships
The Big Themes:
- Maintaining strong partner relationships: The partners ecosystem is a key component to delivering value to customers, especially within the enterprise software industry. Workday emphasizes how much partners have contributed to its growth, so it prioritizes maintaining a healthy partners ecosystem.
- Customer reviews: By actively seeking customer reviews, companies can build credibility and maintain strong customer relationships. Partners asking customers for reviews is indicative that the partner stands by their work and demonstrates transparency in their operations. Sharing the customers’ voices also indicates which partners ensure customers have an excellent experience.
- Workday’s AI approach: At Workday Rising, the company emphasized trustworthiness, its data foundation, and being human-centric as three key elements of its approach to AI. While there are many technological advancements happening, Workday still prioritizes trust and transparency to maintain its connection with its customers.
The Big Quote: “A software vendor is only as good as their partners because the customer doesn’t see any delineation in their implementation between Workday themselves and the partner that’s helping them… It’s really important for Workday and really any enterprise software vendor to make sure that their partners are doing a great job and delivering in a consistent way because, ultimately, that’s how the customer is going to rate the vendor themselves.”