June’s live Cloud Wars Expo event featured dozens of industry leaders allowing the Acceleration Economy team access to the inner workings of the greatest growth market the world has ever known.
If you missed the Expo or just want to catch up on sessions you were not able to attend, then you’re in luck. We recorded more than 40 hours of education sessions from the event, which are available for free to Acceleration Economy subscribers. We’re also previewing the content in this series of Moments, which feature highlights from each session.
In this Cloud Wars Expo Moment, excerpted from the main stage fireside chat with Cloud Wars founder Bob Evans, SFDigital’s Christian Anschuetz (pictured) and Category Pirates’ Christopher Lochhead discuss how the short-term thinking prompted by the pressure to meet quarterly numbers kills innovation and the long-term growth potential of companies.
00:44 — CEOs are often fired for not being able to meet their expected numbers. Anschuetz says that actions like this perpetuate “short-term-it is” in a company. “Short-term-it is” is undermining the longevity of top companies.
01:40— When it comes to missing numbers, Lochhead says everyone is bound, too, but the effects aren’t as noticeable when every other company is off their numbers, too. Lochhead says that companies can gain a competitive advantage, regardless of missing their numbers, if they invest in digital products, marketing, and services.
03:00 — If companies are able to cut what once were fundamental costs, such as travel or office space, Anschuetz says there is evidence to suggest people will be prepared to succeed and avoid “short-term-itis.” These cost-cutting options are now possible as a result of the pandemic.
03:21 — Companies are facing pressure from employees who want to resume normal work operations, but Anschuetz suggests that CEOs lack the courage to tell employees that company numbers are better having cut out these costs. They are also unprepared to propose different solutions.
03:36 — Anschuetz states that companies must be willing to take risks, and, instead of cutting back on their workforce, they should re-invest in themselves and be extraordinary.
Access more than 40 hours of cloud education content featuring 100-plus speakers at Cloud Wars Expo On-Demand. All content is free to Acceleration Economy subscribers with an on-demand pass.