Part of a global technology consulting and implementation company, Seidor MENA serves many of the leading companies in the Middle East and North Africa. In this episode, I speak with Seidor MENA managing director Ignacio Ruiz de Eguilaz and sales director Tariq Laham about the shifting needs of customers in that region, the drive toward digital transformation, and the growing need for speed in our fast-paced world. Ignacio and Tariq also share their perspectives on how leading partners like Seidor MENA must continue to be cutting-edge technology experts while also becoming trusted business advisors who can help customers move successfully into a very different future.
The Big Themes:
- Offer customers the best in breed solutions: The pace that we see in the Middle East is a very hungry market for technology and knowledge.
- The best way to accelerate: We have done a rollout in 20 countries using that template in a very short period of time. I think this is a big change from the past.
- A very quick return on their investments: So it’s very important to understand the quick wins from these types of projects.
- A journey with our customers: We believe that if they grow, their business grows, we will grow with them. That’s our culture.
The Big Quotes:
- “What’s your business strategy in the next three to five years?”
- “People want to grow. They want to grow quickly. They want to expand.”
- “And then I think it’s more about focusing on the people.”