In Episode 51 of the CXO2 Minute, Wayne takes a walk down memory lane and recounts an old story for the audience after being asked to do so by his good friend. The story takes place about five years ago at an innovation conference where Wayne shared how to drive value through the power of technology.
This episode of the CXO2 Minute is sponsored by Community Summit North America, the largest independent gathering of the Microsoft Business Applications ecosystem taking place October 10-13 at the Gaylord Palms in Orlando, Florida. With 500+ Dynamics 365 & Power Platform sessions and over 300 speakers, this event is a must-attend for Microsoft customers. Go to summitna.com for more details.
01:13 — Wayne recalls when he was in healthcare IT and was speaking at the conference about industry transformation. He remembers the speaker ahead of him being in the environmental industry, specifically trash pickup and waste disposal. Their transformation story was about taking their customer systems down from 12 to four.
01:49 — Wayne was perplexed as to why this was their idea of a transformation for customer and employee experiences, given that it wasn’t a transformation at all. Being the next in line to speak, Wayne gets on stage and tells the audience, “I’m not going to talk about my industry. I’m going to talk about that industry. Let’s talk about how to transform that industry.”
02:35 — The innovation that Wayne pitched for the environmental industry was to utilize a service like Amazon, which is exploring drones as a means of delivering packages, that will pick up your garbage and recycling after delivering the package.
02:52 — Wayne suggests that just as trucks are never driven empty, since it wastes fuel, drones should never fly empty, either, as wastes energy. With his proposed innovation, they wouldn’t have to. These drones could take the garbage to a landfill and use AI to sort through trash in a more efficient way than currently exists. This innovation supports creating a closed-loop system that is ESG compliant.
03:33 — The idea resonated with members of the audience, who were curious about investment opportunities. The lesson behind this experience is that digital optimization is valuable since it takes what a company is already doing and makes it faster and cheaper. Digital transformation is important in improving customer service needs.
04:30 — Wayne encourages CEOs and CIOs to come up with products that are driven by the power of technology and that change the nature of the relationship to culture, customer, and employee experience.
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