In episode 44 of the Acceleration Economy Minute, Kieron Allen explains how cultural traditions influence the adoption and use of digital technologies, and how to navigate this in the acceleration economy.
00:14 — A new report from the Information Services Group (ISG) shows that the drive for automation in Germany is continuing. This started at the height of the pandemic when companies were forced to adopt new working models and customer behaviors.
00:43 — A core aspect of automation that Germany is adopting is process discovery and process mining. According to the ISG report, Germany was one of the earliest adopters of process mining technology. This is because Germany’s cultural traditions, which reflect rule-based thinking, are oriented around this process, notes Kieron.
01:25 — Celonis, a German-based company, is a great example of a company that spearheaded process mining development across the entire technology industry.
01:35 — Kieron finds it interesting that cultural traditions enabled German companies to propel forward with their adoption of process mining and relatively new technologies. Despite the digital revolution, specific cultural traditions still influence how technologies are adopted and used.
02:08 — Businesses that are producing or developing products need to closely evaluate the cultural differences that exist within the countries in which they intend to deploy them. This will gauge the likelihood of the adoption and use of these technologies.
02:49 — Consider your own cultural traditions as a signifier of how technologies will be used and adopted in other cultures. The same applies to deploying technologies for other countries.
03:27 — In the acceleration economy, businesses must have a dynamic approach to how they discover technologies. Kieron advises that being a part of the competitive market enables organizations to look deeper into digital products and their outcomes.
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