In this Innovation Profile, part of the Process Mining Battleground, Tom Smith reviews Apromore, a process mining software company that innovates in the direction of customer-facing processes.
00:30 — Apromore hones in on customer-facing processes. This is critical in process mining, which can deliver value beyond financial processes, in areas including customer onboarding and banking functions.
01:04 — Tom emphasizes how Apromore has an expansive notion of evaluating and optimizing processes and putting the process mining system close to revenue, not just expenses. The company has a “sense of urgency directed to customer-facing activities,” which is evident with executives discussing time to value with the software.
01:54 — Apromore co-founder and chief product officer Marlon Dumas reports that the company is doubling down on no-code process mining. This point-and-click interface makes process mining intelligence available to all types of business users.
02:23 — Apromore maintains that its no-code focus has delivered this concept from day one. This innovative positioning is referred to as “citizen process mining.”
02:39 — With Apromore’s software, generative AI is “a vehicle to automate process improvement,” as it tests the recommendations that come from the model. A subject matter expert determines which changes are feasible and which are not, which is a nice blend of AI, human intelligence, and innovation.
03:24 — Apromore has placed much of its focus on putting process mining power and insights into the hands of business users. The company can do so by improving customer-facing processes and using AI to enhance its technology’s performance and impact.