Welcome to the Cloud Wars Minute — your daily news and commentary show, hosted by Cloud Wars Founder Bob Evans. Each episode provides insights and perspectives around the “reimagination machine” that is the Cloud.
2:30 — For 23 years Salesforce was tied to managing the relationship with the customer. Vivun represents the inverse of the traditional CRM model, specializing in the buyer experience category.
3:28 — Part of Salesforce Ventures’ job is to invest in high-growth companies and earn a big return for the parent company. However, another function of Salesforce Ventures is to collect an early ID on companies that could be a part of the Salesforce portfolio down the road.
3:50 — Whether the future of Salesforce is CRM or buyer experience, the biggest winner will be the customer.