In this Road to Celosphere interview, I sit down with Celonis co-CEO and co-founder Alex Rinke to discuss the latest innovations and insights in process mining, AI integration, and more in advance of Celosphere, the Celonis customer conference being held in Munich from November 13-15.
01:28 — Rinke is looking forward to meeting all the customers and the 100-plus sessions at Celosphere. There are big name customers coming to Celosphere, among them Allianz, BMW, IKEA, Huntsman, and the Technical University of Munich.
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02:19 — Everyone’s coming to Munich and talking about how they can use Celonis and process mining. How can they drive automation? How can they drive adjacent technologies to really create transformation within their businesses and create value?
03:18 — In a recent survey of 1,200 business leaders, over 80% said that processes are the lifeblood of the organization. With macroeconomic changes, the supply chain, and the interest rate environment, processes have moved further to the forefront of what leaders think about in order to build sustainable businesses.
04:30 — There’s also an increasing recognition of the importance of process in deploying new technology. People are thinking about, “How do I move my systems to the cloud? How do I implement modern systems? How do I refactor processes, implement digital workflows, implement AI and generative AI?” When you transform your systems, you have to optimize processes.
05:05 — A few years ago, it was much more technical “How can I automate this little thing?” “Can I deploy a bot here?” People are now thinking more holistically, “How do I need to evolve the processes in my company, to make them better?”
06:13 — Celonis is excited about two things around AI and Celosphere. One is, there’s more generative AI coming to its product experience. The other thing is that AI needs to connect with a process to create value. Celonis enables AI that knows how your business flows. There’s going to be some exciting use cases and customer stories around that at Celosphere.
08:00 — For the first time in a few years, Celonis is doing a full partner day, taking place the day before the event officially opens. It’s exciting to have many of the leading system integrators (SIs), consulting organizations, regional SIs (RSIs), partners, and technology partnerships.
08:44 —The Game Changer Awards are happening at Celonis. There is a particular type of personality that embraces Celonis. They’re changemakers, and they want to effect positive change in the organization. They don’t want to be stuck where they are.
09:38 — Celonis believes that, with the power of its technology and partners, it can really turn those changemakers into game changers. And that’s exactly what it’s going to celebrate with the Game Changer Awards that span three categories: innovation, excellence, and community inspiration.
11:21 — Celosphere is going to be bigger than ever. There’s going to be a ton of product innovation, customer inspiration, peer-to-peer exchange, and partners presenting their offerings.