This preview from the Acceleration Economy Course Selling to the New Executive Buying Committee features C-suite practitioner analysts replicating the dynamic of executives discussing, debating, and defining a modern multi-cloud and Software-as-a-Service (SaaS) cybersecurity strategic plan and the evaluation criteria they will use to judge vendors and partners.
Multi-Cloud and SaaS Cybersecurity is one of the four classes featured in this new continuing education framework for vendors, partners, and buyers; the others are Artificial Intelligence (AI), Cloud ERP, and Cloud Data Modernization. Each delivers real-world insights and experience from actual CXOs that sit on the modern executive buying committees for major transformational projects.
Organized into four 90-minute classes, with three 30-minute segments per class, the Acceleration Economy “Selling to the New Executive Buying Committee” also features four course-material Guidebooks. These Guidebooks give first-person perspective from C-suite practitioners on the why and how of creating and executing multi-cloud and SaaS cybersecurity, data modernization to the cloud, cloud ERP migration, and the impact of AI on business.
This video provides a preview of Segment 1 of our three-part Multi-Cloud and SaaS Cybersecurity class, with a focus on top business and technology risks associated with a multi-cloud environment.
The Executive Buying Committee for this course includes:
- CEO Tony Uphoff
- Chief Procurement Officer Joanna Martinez
- CIO/CTO/CDO Wayne Sadin
- CISO Chris Hughes
- CISO Rob Wood
- Acceleration Economy editor-in-chief and course moderator Tom Smith
00:16 — Tony Uphoff says that stakeholders must “understand the environment that your customers and prospects are actually in.” He encourages knowing the difference between technical experience and experience with technology.
00:53 — Joanna Martinez asserts that in the buying process, you’re not going to find a whole lot of difference between any of the large players. However, once you’ve made the decision to go the multi-cloud route and have chosen your providers, it’s important to recognize some of the ways they’re not alike.
01:23 — Wayne Sadin shares that the first of his multi-cloud cybersecurity principles is robust prevention; the second is quick detection; and the third is defense in depth.
01:49 — Most products, Rob Wood says, are poorly designed and have poor documentation. You need to understand what you’re doing with these powerful tools, especially if they’re going to offset, replace, or augment significant parts of your organization.
02:19 — Chris Hughes says the multi-cloud consumer needs to know their own responsibilities and what they’re accountable for. Because while you can outsource responsibility, you can’t outsource accountability.
Each class segment is followed by the top takeaways for sellers and buyers of multi-cloud and SaaS cybersecurity platforms by 4X CEO Uphoff.
You can purchase the full course today for only $999, which includes not only the Multi-Cloud and SaaS Cybersecurity class, but also the AI, Cloud ERP, and Data Modernization classes, as well as in-depth course materials in our guidebooks.