You’re watching a top moment from the Industry Cloud Battleground Week highlighting the retail industry. This five-day digital event, which premiered in November 2021, delivered insights to inspire, educate and engage business and technology leaders who are actively defining their industry-specific cloud strategy.
00:09 — Retailers are focused on what customers want—from the products and services to the retail experience.
00:16 — For example, Oracle uses customer experience applications to fully analyze data and segment customers based on experience preferences.
00:58 — Through Oracle’s customer experience applications, retailers can use data to really understand their customers. By understanding consumer behavior, retailers can also have a better idea of how to manage inventory and assortment purchasing.