You’re watching a top moment from the Industry Cloud Battleground Week highlighting the retail industry. This five-day digital event, which premiered in November 2021, delivered insights to inspire, educate and engage business and technology leaders who are actively defining their industry-specific cloud strategy.
00:09 — Rob Garf, VP and GM of Salesforce, breaks down retail anywhere, explaining initiatives for the new age of retail trailblazers such as:
- Making every store an anywhere store by democratizing data insights across the entire enterprise
- Promoting intelligence anywhere by delivering personalized experiences across touchpoints
- Enabling shopping anywhere by pushing the “buy” button to the edge—to social, messaging, live streaming, and more
- Unlocking work anywhere to increase productivity for store associates to suppliers
00:42 — Salesforce is enabling retail anywhere with Slack-First Customer 360.
01:00 — With its new innovations, Salesforce is providing retailers with personalization opportunities to foster more relevant experience across touchpoints for customers.