This episode is brought to you by the Cloud Wars Expo. This in-person event will be held from June 28th to 30th at the Moscone Center in San Francisco, California.
01:46 — Opting to branch out of his comfort zone in the world of e-commerce, Aditya identified six trends he believes will have a disproportionately large impact on the next decade of business.
02:04 — These trends include climate change, tokenization, the rise of AI and the Metaverse, and the changing nature of human life and work. Aditya focused on where these trends may intersect and developed four white papers proposing solutions to those various crossroads.
03:08 — Aditya further describes these intersections and how he honed in on tokenization in the Metaverse as his primary focus.
04:36 — The scale and scope of impact created by tokenization are “massive.” Aditya’s six trends are expected to carry a significant impact on everyday life in the near future, regardless of how one might rank them in order of importance.
05:46 — Identifying intersection points in key trends and developing ideas in line with those points leads to one of two outcomes:
- The idea success and the ability to capitalize on the tailwind created by large trends
- Failure and the opportunity to reconfigure that learning experience into something new and useful
08:19 — Looking past the jargon of a “tokenized, gamified Metaverse,” Aditya explains his idea in simple terms. He examines how both a real-world restaurant and a coffee shop might utilize tokenization in the Metaverse, for example.
11:14 — Metaverse tokenization can help enforce brand loyalty, and even develop loyalty platforms to facilitate cross-platform payments (e.g. using airline miles to pay for coffee).
11:56 — Other layers to this Metaverse concept include advertising applications and the creation of new business models.
14:05 — The app would operate as a crypto-wallet, streamlining the process of paying for things with crypto or fiat currency. Aditya examines how an app like this could dramatically impact small businesses, creators, and consumers.
16:17 — The next steps to make the app a reality include assembling a team capable of developing a basic architecture and bringing these ideas into existence for testing and scaling.
18:02 — Aditya addresses how others looking to invest in their own ideas can do so by focusing on balancing achievement and expectation. Escaping the corporate lifestyle is relatively easy if individuals can manage their own expectations.
20:42 — Finding innovative solutions often comes out of high-ambition, low-resource scenarios. Aditya distributes a newsletter with additional frameworks that he has developed over his 27 years in the corporate sphere.
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