In this brief video highlight from the Acceleration Economy course The Cloud Wars Top 10: How It Works, Why It Has Shifted, & How CXOs Use It, Bob Evans describes what factors played into ServiceNow climbing up the Cloud Wars Top 10 rankings, as the company moved from 10th to 6th.
This episode is sponsored by Acceleration Economy’s “Cloud Wars Top 10 Course,” which explains how Bob Evans builds and updates the Cloud Wars Top 10 ranking, as well as how C-suite executives use the list to inform strategic cloud purchase decisions. The course is available today.
00:08 — The use of generative AI is the first major factor that Bob cites, noting it shows how ServiceNow is becoming a “more opportunistic company.” The company incorporates generative AI to build new products, services, and capabilities, and to get closer to customers.
00:37 — When Chairman and CEO Bill McDermott joined ServiceNow, he implemented a model to make it clear what sets ServiceNow apart from its competitors. Bob explains that McDermott applied the model to customer service, cybersecurity, and human resources. Recently, ServiceNow “stepped into the big world of ERP by doing supply chain and financials.”
01:13 — The second innovative move is that ServiceNow made itself compatible with other providers. So, customers can benefit from the fluidity of the data and the workflows that they need to have a high-speed, high-impact digital business in the future.
01:43 — Looking back to McDermott’s early years, Bob says the third reason ServiceNow moved up the ranks is that it started acquiring AI companies to enhance the products and services it was already providing. “This has been a calculated strategy; it’s really coming to fruition now,” Bob says.