Acceleration Economy
  • Home
  • Cloud Wars
  • Analyst Content
    • By Category
      • AI/AI Index
      • Cloud/Cloud Wars
      • Cybersecurity
      • Data
    • By Interest
      • Leadership
      • Generative AI
      • Partners Ecosystem
      • Process Mining
      • Sustainability
    • By Industry
      • Financial Services
      • Healthcare
      • Manufacturing
      • Retail
    • By Type
      • Guidebooks
      • Summits
      • Roundtables
      • Video Moments
    • By Vendors
      • All Vendors
      • AI/Hyperautomation
      • Cloud
      • Cybersecurity
      • Data
  • Courses
    • Cloud Wars Top 10
    • Selling AI, Cloud, Data & Cybersecurity
    • The Demise of Traditional Go-To-Market Strategies
  • What we do
    • Advisory Services
    • Marketing Services
    • Event Services
  • Who we are
    • About Us
    • Practitioner Analysts
  • Subscribe
Twitter Instagram
  • Courses
  • Summit NA
  • Dynamics Communities
Twitter LinkedIn
Acceleration Economy
  • Home
  • Cloud Wars
  • Analyst Content
        • By Category
          • AI/AI Index
          • Cloud/Cloud Wars
          • CybersecurityThe practice of defending computers, servers, mobile devices, electronic systems, networks, and data from malicious attacks.
          • Data
        • By Interest
          • Leadership
          • Generative AI
          • Partners Ecosystem
          • Process Mining
          • Sustainability
        • By Industry
          • Financial Services
          • Healthcare
          • Manufacturing
          • Retail
        • By Type
          • Guidebooks
          • Summits
          • Roundtables
          • Video Moments
        • By Vendors
          • All Vendors
          • AI/Hyperautomation
          • Cloud
          • Cybersecurity
          • Data
  • Courses
    • Cloud Wars Top 10
    • Selling AI, Cloud, Data & Cybersecurity
    • The Demise of Traditional Go-To-Market Strategies
  • What we do
    • Advisory Services
    • Marketing Services
    • Event Services
  • Who we are
    • About Us
    • Practitioner Analysts
  • Subscribe
    • Login / Register
Acceleration Economy
    • Login / Register
Home » Microsoft Grabs Huge Cloud Deal with UBS as Azure Expands into Switzerland
Cloud

Microsoft Grabs Huge Cloud Deal with UBS as Azure Expands into Switzerland

Bob EvansBy Bob EvansAugust 30, 20193 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

Expanding locally to help customers transform globally, Microsoft has snagged a huge digital-transformation deal with financial-services giant UBS shortly after Microsoft’s two new Azure cloud regions in Switzerland went live.

UBS, the world’s largest wealth manager, and two other big global corporations based in Switzerland—Swiss Re Group and Swisscom—are looking to leverage the in-country cloud regions to meet escalating international requirements around data residency, cybersecurity and compliance.

Among leading hyperscalers AWS, Microsoft and Google Cloud, the aggressive spread of cloud-availability regions around the world is enabling more global corporations to accelerate their digital transformations in line with those compliance requirements.

These lines from a Microsoft blog post about the new Azure regions in Switzerland could apply to any of those big hyperscalers:

These new regions and our ongoing global expansion are in response to customer demand as more industry leaders choose Microsoft’s cloud services to further their digital transformations. As we enter new markets, we work to address scenarios where data residency is of critical importance, especially for highly regulated industries seeking the compliance standards and extensive security offered by Azure…

Microsoft cloud services delivered from a given geography, such as our new regions in Switzerland, offer scalable, highly available, and resilient cloud services while helping enterprises and organizations meet their data residency, security, and compliance needs. We have deep expertise protecting data and empowering customers around the globe to meet extensive security and privacy requirements by offering the broadest set of compliance certifications and attestations in the industry.

Where Microsoft has a big advantage over Amazon and, to a lesser extent, Google is that Microsoft can optimally complement that growing IaaS presence with a full range of PaaS and SaaS offerings.

And indeed, the Microsoft blog post reveals, UBS and the other big Swiss corporations noted above are among more than 30 business customers tapping into Azure and other cloud services farther up Microsoft’s stack.

The two new cloud regions—based in Zurich and Geneva—are offering Office 365, Dynamics 365 and Power Platform “to advance even more customers on their cloud journeys,” says the blog post under the byline of Tom Keane, corporate vice president of Azure Global.

Here’s a look at the Azure-based innovations those three big companies have undertaken, per the blog post.

  • UBS: upgrading and modernizing essential business apps around Azure to “leverage digital channels” and “rethink how its global workforce collaborates”
  • Swiss Re: designating Azure as its preferred public cloud, the global insurance giant is moving aggressively to the cloud to “make insurance simpler and more accessible”
  • Swisscom: the country’s leading supplier of telecom services is getting into the managed public-cloud business via Azure, including a high-end private connection to Azure services called ExpressRoute.

So it looks like that when it comes to the Cloud Wars, not even Switzerland can remain neutral.

RECOMMENDED READING

Satya Nadella Admits: Microsoft Cloud Business Is Bigger than Amazon’s

Inside Microsoft’s Monster Q4: 10 Big Cloud Numbers

Cloud Revenue Surging to $158 Billion for Top 10 Vendors in 2019

How Big Is SaaS? Salesforce and Workday Revenue Could Hit $20B This Year

How Microsoft, Amazon and Workday Are Driving Machine-Learning Revolution

Top 10 Cloud Vendors Hit $37 Billion in Q2 As Microsoft, Amazon Drive 50%

Disclosure: at the time of this writing, Google Cloud was a client of Evans Strategic Communications LLC and/or Cloud Wars Media LLC.

 

Subscribe to the Cloud Wars Newsletter for in-depth analysis of the major cloud vendors from the perspective of business customers. It’s free, it’s exclusive, and it’s great!

AWS Cloud Wars digital transformation Google Cloud Latest Articles Microsoft
Share. Facebook Twitter LinkedIn Email
Co-Founderuser

Bob Evans

Founder, Cloud Wars
Co-Founder, Acceleration Economy

Areas of Expertise
  • Cloud
  • Digital Business
  • LinkedIn

Founder of Cloud Wars and Co-Founder of the Acceleration Economy, Bob leads the strategic direction of the global analyst network and actively covers the Cloud and Digital Business categories. Creator of Cloud Wars Top 10, a ranking and ongoing analysis world's most influential tech companies driving digital business and the digital economy. World-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

  Contact Bob Evans ...

Related Posts

Workday Revs Up GenAI Innovation Via New Co-Creation Programs

October 2, 2023

Transforming Healthcare Workflow With Oracle’s Greg Pavlik

October 2, 2023

Comparing Amazon, IBM, and Microsoft Supply Chain Innovations: Finding the Perfect Fit for Your Business

October 2, 2023

Workday Revs Up GenAI Co-Creation Innovation

October 2, 2023
Add A Comment

Comments are closed.

Recent Posts
  • Workday Revs Up GenAI Innovation Via New Co-Creation Programs
  • Transforming Healthcare Workflow With Oracle’s Greg Pavlik
  • Comparing Amazon, IBM, and Microsoft Supply Chain Innovations: Finding the Perfect Fit for Your Business
  • Workday Revs Up GenAI Co-Creation Innovation
  • The Business Impact and Opportunity of Generative AI

  • 2X a week
  • Analyst Videos & Articles
  • Exclusive Digital Business Content
This field is for validation purposes and should be left unchanged.
Most Popular Guidebooks

The Business Impact and Opportunity of Generative AI

September 29, 2023

The State of Process Mining 2023: Unlocking Efficiency and Driving Customer Satisfaction

July 31, 2023

How Workday Creates Agile Monetization Opportunities for CFOs

June 21, 2023

Why & How to Create a Zero-Trust Framework

June 12, 2023

Advertisement
Acceleration Economy
Twitter LinkedIn
  • Home
  • About Us
  • Privacy Policy
  • Get In Touch
  • Advertising Opportunities
  • Do not sell my information
© 2023 Acceleration Economy.

Type above and press Enter to search. Press Esc to cancel.

  • Login
Forgot Password?
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.