Search Results: marketing (893)

A buyer persona is one of the most important tools an organization can document if they want to develop a successful inbound marketing program. More than demographics or an industry vertical, a buyer persona is a precise articulation of why someone buys something and what they need from an organization in order to make a buying decision. If you are struggling with poor email results or poorly performing website content, this webinar will help you understand what you need in order to turn around your program

Microsoft Dynamics 365 Marketing transforms and improves the effectiveness of your marketing activities by engaging customers, nurturing leads, and providing personalized messages at every stage. An intelligent marketing automation tool, the application allows you to plan, execute, and analyze your marketing campaigns, while driving brand awareness and creating new business development opportunities, ensuring that you make the most out of your firm’s marketing investments.

Looking for a better way to prove an ROI on your marketing budget? Look no farther than the Campaign entity. In this session, marketers will learn how the Campaign entity can help:• Manage the overall marketing budget• Track campaign spending and ROI• Improve (and speed up) marketing reports• Prove the worth of the marketing department• Use this year’s success to sell your boss on next year’s budget