This episode is sponsored by “Selling to the New Executive Buying Committee,” an Acceleration Economy Course designed to help vendors, partners, and buyers understand the shifting sands of how mid-market and enterprise CXOs are making purchase decisions to modernize technology.
0:34 — Databricks Ventures, the investment arm of Databricks, has made a strategic investment in customer success platform Catalyst.
Which companies are the most important vendors in data? Check out the Acceleration Economy Data Modernization Top 10 Shortlist.
0:51 — Kieron says this is Databricks’ first investment into customer success and growth technology and represents an interesting move for the company into the customer intelligence market.
1:05 — This investment is part of a deeper partnership between the two companies, and Catalyst will become further integrated with Databricks architecture. This will benefit the companies as well as their customers.
1:16 — Catalyst customers will be able to draw directly on Catalyst analytics on data stored in the Databricks Lakehouse data lake platform.