June’s live Cloud Wars Expo event featured dozens of industry leaders allowing the Acceleration Economy team access to the inner workings of the greatest growth market the world has ever known.
If you missed the Expo or just want to catch up on sessions you were not able to attend, then you’re in luck. We recorded more than 40 hours of education sessions from the event, which are available for free to Acceleration Economy subscribers. We’re also previewing the content in this series of Moments, which feature highlights from each session.
In this Cloud Wars Moment, taken from the Industry Cloud Battleground conversations on the retail industry, Carrie Tharp, VP of Retail and Consumer at Google Cloud, explains how the company is focused on four key areas that are intended to enhance the shopping journey for consumers.
00:16 — Google Cloud acknowledges the importance of the shopping journey when developing capabilities. The company continues to see the idea of the shopping journey expand, as consumers are being met with more touchpoints, interactions, and surfaces to get to the transaction.
00:38 — As a result of the expanding shopping journey, companies are having to think about their brand, data collection, and consumer interactions in more places. They also have to consider sustainability, which is now more important than ever. These ideas frame how customers are thinking of certain brands and their products.
00:54 — These ideas translate into the efforts set forth by Google Cloud. Tharp categorizes Google Cloud’s focus into four key areas across the retail chain.
01:01 — The first area of focus for Google Cloud is on helping retailers become customer-centric, data-driven retailers. This includes using cloud capabilities to combine product, customer, and supply chain data for real-time use cases.
01:29 — The second focus for Google Cloud is on “everything digital and omni,” says Tharp. This focus helps customers understand how they can capture e-commerce growth and utilize all the omni services that are important to consumers today.
01:38 — Google Cloud is focused on modernizing a brand’s storefront. The company is focused on everything from inventory visibility to frictionless checkout.
02:03 — Tharp describes the importance of assisting brands in implementing sustainable and efficient operations. To be able to fund growth initiatives, which are run by individual retailers, brands must consider how they are driving costs out of the system and improving customer service costs.
To see more Cloud Wars content, including all recorded sessions from June’s live Cloud Wars Expo, please register here for your Cloud Wars Expo on-demand pass. The on-demand pass, which is included with your Acceleration Economy subscription, gives you access to approximately 40 hours of invaluable educational content from last month’s event.