This episode is sponsored by “Selling to the New Executive Buying Committee,” an Acceleration Economy Course designed to help vendors, partners, and buyers understand the shifting sands of how mid-market and enterprise CXOs are making purchase decisions to modernize technology.
0:31 — Informatica has announced its intent to acquire Privitar, a UK-based data management access and privacy software provider. The deal will accelerate Informatica’s roadmap to meet the demand for management of data access — a core element of data governance that enables businesses to scale operations securely.
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0:51 — Privitar’s comprehensive data access management platform enables responsible use through regulatory intelligence via enforceable privacy controls across multiple platforms. It also accelerates self-service data access with collaborative workflows.
01:10 — The acquisition will enrich Informatica’s existing capabilities; integrating the Privitar technology will enhance Informatica’s cloud data governance and increase connectivity across Informatica’s cloud data marketplace while increasing the effectiveness of its data privacy controls. This, in turn, will enable more data sharing and self-service across the enterprise.
01:37 — The deal is expected to close in the third quarter of 2023.