This video introduces the upcoming Process Mining Battleground digital event, taking place July 31, 2023. In this discussion, John Siefert, Dave Colford, and Tom Smith dig into the details.
Highlights
00:12 — John introduces the battleground by explaining it’s part of a content series developed by our practitioner analysts focused on five key questions that CXO buyers are using to evaluate process mining vendors and build their shortlist. Answering the same five questions ensures a level playing field.
01:05 — The event is an opportunity for vendors to explain their differentiators while they reach the 150,000 director-level and above subscribers of Acceleration Economy. The questions have been developed by CEO, CIO, CTO, CISO, CMO, and other practitioners who make up the practitioner analyst network.
01:05 — Tom explains how the five questions were developed: practitioner analysts aim to illuminate how process mining can identify internal company process challenges, and cross-company challenges, and help companies fix them.
Which companies are the most important vendors in AI and hyperautomation? Check out the Acceleration Economy AI/Hyperautomation Top 10 Shortlist.
2:43 — The five questions are:
- What are the most common use cases that participating vendors are seeing among customers in process mining today? Are there any industry-specific trends that should be noted?
- How does the software from each participating company help customers adapt in this changing macroeconomic environment?
- What are the top three product differentiators of each company?
- What actions has each company taken to help customers, specific to this economic environment? Examples could be pricing, packaging, and options for greater deployment flexibility.
- How is each company using artificial intelligence (AI) to make process mining work more effectively and does generative AI play into product roadmaps?
04:36 — John notes these five questions reflect how a practitioner or CXO in a mid-market or enterprise organization is considering adoption or acceleration of process mining.
04:58 — Dave says the battleground format allows every participating company to share its value proposition in a customer-centric way. Regardless of whether a company’s a market leader or a bootstrapped startup, it has to answer the same questions.
06:09 — Ideal participants are those identified as leaders by Gartner in a Magic Quadrant report or Forrester in one of its reports.
06:58 — John says this is a great opportunity to move from academic positioning to practitioner positioning. Six companies identified in Gartner’s Process Mining Magic Quadrant are in Acceleration Economy Top 10 Shortlists for Cloud, AI/Hyperautomation, Cybersecurity, and Data Modernization:
07:55 — Celonis, which is on top among “leaders” in the Gartner Magic Quadrant, has already committed to participate in the battleground event.
08:03 — Here’s how the program works: we share the questions with the participating companies. We schedule and record interviews with each company’s designated executive. Each discussion is covered as an analysis on Acceleration Economy and the video is published as well. The interviews will be stitched together into the digital event, and all articles will be assembled in a guidebook.
To hear practitioner and platform insights on how solutions such as ChatGPT will impact the future of work, customer experience, data strategy, and cybersecurity, make sure to register for your on-demand pass to Acceleration Economy’s Generative AI Digital Summit.
