Metaverse hype is in full swing. Crypto experts are predicting windfalls, celebrities are buying up virtual real estate, and the world’s biggest companies are racing to get Metaverse-ready products to market. However, the hype isn’t conducive to developing a sustainable business model.
Already, we’ve seen Metaverse-backed crypto coins tumble along with everything else in the digital currency market, virtual real estate investments drop in value, and one of the biggest brands in the race for Metaverse dominance, Meta, lose billions.
With all of this unpredictability, you’d be forgiven for wondering if there is any strategic value to entering the Metaverse. The answer is yes, there is. This article will explain how you can achieve it.