The C-suite has a vital role in responsibly embracing generative AI’s transformative potential and managing the ethical challenges that come with it.
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In the final segment of our free course on why traditional go-to-market strategies no longer work in B2B tech, we identify approaches that should help as buying committees and priorities shift.
Traditional go-to-market strategies are no longer working in today’s digital-first world, creating a disconnect between buyers and sellers. Learn why in part 1 of this free course from Acceleration Economy.
Digital transformation and as-a-service technologies have altered business technology buying, leading to the collapse of the traditional funnel and the rise of trust as a core purchase criteria.
Generative AI will play an increasing role in graphic design. Learn how graphic designers can capitalize on AI to enhance their work while working around its limitations.
Announcements of partnerships between big-name cloud vendors and small AI firms create a lot of excitement. Janet Schijns explains how to determine whether a partnership press release is more hype than hope for a viable product.
Now is the time to sit down with your marketing and sales leaders to understand the potential and pitfalls of generative AI for your organization. Here are five emerging generative AI use cases to consider.
Get a preview of “Selling to the New Executive Buying Committee,” an Acceleration Economy Course on vendor selection criteria for multi-cloud and SaaS cybersecurity.
Dynamics 365 Copilot is a versatile tool that can help with various business functions, offering capabilities to enhance efficiency and support in areas such as sales, marketing, customer service, and more.
Cold calls and golf outings are outmoded ways to close deals with the tech-savvy buyers in today’s digital economy. Here’s what to do instead.
While generative AI is still a relative newcomer in the channel, it’s already starting to create an impact in several ways.
Tony Uphoff shares a framework for CEOs that will help their companies better connect with customers, stay competitive, and drive growth.
A communications point person is essential after a breach; they keep everyone in the loop, enabling cybersecurity folks to focus on cybersecurity.
Staying ahead of the curve means recognizing the potential of GPT-driven solutions and strategically leveraging them for growth and success.
In this interview from QlikWorld 2023, Qlik Global Product Marketing VP Josh Good and Wayne Sadin discuss the company’s tools and customer strategies.
The cost of building and maintaining a technology ecosystem can be substantial, but there are ways to be smart about it, writes Janet Schijns.
Cybersecurity data can empower C-suite executives to make informed decisions, protect their organization, and drive business growth.
While it provides many business applications already, ChatGPT and other generative AI apps must be implemented wisely, says Tony Uphoff.
Generative AI represents a new opportunity to help business and society develop a better model that isn’t focused on grabbing attention.
Category Pirates’ Co-Creator Christopher Lochhead discusses ChatGPT’s impact on the search category and knowledge work, among other topics.